Corporate Philosophy

Corporate Philosophy


The Foundation of Our Actions

SUNTAT acts on the basis of customer proximity and multicultural understanding. Since the opening of the small supermarket in Mannheim, which forms the foundation of the current group of companies, great importance has always been attached to offering people of their ethnic origin foods that meet their tastes and consumption habits.The company’s most important values are family, tradition and keeping the quality at the forefront in its business activities. To best meet this demand, SUNTAT has been passionately producing food for its customers and consumers around the world for over 30 years.The brand awareness has been supported over the last decades mainly by an intensive, comprehensive quality assurance and extensive marketing measures. These include large own social projects, environmental protection projects, sponsorship in sports and culture as well as classic advertising in TV, print and other media. Today, SUNTAT has almost 100% awareness among the Turkish population in Germany and, according to a recent market research, already over 40% of German consumers. SUNTAT was awarded the TOP BRAND in 2015, which proves the high brand awareness and the increasing acceptance of the brand in Germany.
In recent years, many awards have confirmed the quality of our products. We would particularly like to mention the ÖKO-Test “very good” recommendations for our products “green lentils 1000g”, “white beans 500g” and “chickpeas 500g”, the DLG “gold” awards for our products “Tosun Pastirma”, “Kayseri Pastirma “,” soft cheese in brine 60% fat i.Tr. “and the various ITQI (Superior Taste Awards) for “Fire of Istanbul” – energy drink, “stuffed grape leaves”, “white giant beans in tomato sauce”, “Alice black tea” and “black olives”.The SUNTAT range includes all relevant food segments in the dry, dairy and delicatessen segments. Out of almost 3,000 products for Turkish retailers in Germany, SUNTAT has developed a focused product range concept that is closely tailored to German food retailers over the last 20 years. This includes about 200 different kind of product groups.